10 Marketing and Advertising Facts for the Curious Mind

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The act of promoting or selling a product, service or idea has been since time immemorial. Also, the activities undertaking to promote the buying or selling of a product or service. Here, we go deeper into unveiling truths about Marketing and Advertising. Before getting started, let’s bring you ten facts.

  1. Google and Facebook (as at 2020) hold the largest share of total US digital ad spend- 38.6% and 19.9%, respectively. This means that most of the online advertising dollars go to Google and Facebook. Recently, platforms like Amazon and Snapchat are rising fast to overtake them.
  2. At the beginning of 2020, Search engines drove around 93% of all website traffic. There are 2 trillion (but less than a quadrillion) searches performed each year.
  3. Search engine traffic is huge for online shopping sites than social media, and Mobile is people’s medium of choice for search and shopping.
  4. It’s proven that businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Hence, if you’re already running Google Ads campaigns, but not seeing results, this could be a sign that your strategy needs adjustments.
  5. The average consumer attention span to content is 8 seconds. This is the reason content owners need to make their content count. In summary, the website visitor figures out what the website is about within the first few seconds of landing on it.
  6. Social media stands third as the best source for news- accounting for 28% after television and newspaper. Radio (19%) comes after newspaper, and other print media holds a lowly 6%.
  7. Each day, users of Instagram uploads around 70 million photos and videos, and there are 1 billion active monthly users on the social media platform as of 2019.
  8. LinkedIn (74%) is the only social media network that users access most via computers. The platform has over 546 million users in at least 200 countries- 43% female and 57% male users.
  9. In the year 2019, Facebook made 70.7 billion USD in revenue. The social media platform had 1.39 billion monthly active users and a total page of approximately 50 million. Canada beats the record as the country with the most active FB users.
  10. Annually, over $500 billion is spent on global advertising and the average adult in the United States has seen around two million TV commercials.

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